Beer Prophet Privacy Policy

The Beer Prophet. ("we" or "Beer Prophet") Privacy Policy informs you about how we handle your personal information gathered on or in connection with the Beer Prophet Website and iPhone application (collectively, the "Service"). This Privacy Policy does not apply to any other website or offline point of contact between Beer Prophet, or any other company, and consumers.

Information We Collect From You

In order to operate the Service and to provide you with information about products or services that may be of interest to you, we may collect "personal information" (i.e. information that could be used to contact you directly (without using the Service) such as full name, postal address, phone number or email address), "password information" or "demographic information" (i.e. information that you submit, or that we collect, that is neither personal information nor password information; this may include, but is not limited to, zip code, postal code, hometown, gender, username, age/birth date, browsing history information, searching history information, registration history information, and the content of communications sent to us and communication posted on the Service, such as in user forums), subject to the rest of this paragraph. Demographic information is divided into two categories: 1) "non-public information", which consists of one- on-one communications between you and other users of the Service; and 2) "public information", which consists of all other demographic information. We ask that you do not enter personal information or financial information in any posting on the Service (for example, don't use your address or passcode as your username, or include your name or address in a posting), because if you do then it may be posted publicly on the Service, and the information will then be treated as "demographic information" that is "public information." Please note that nowhere on the Service do we knowingly collect personal information from children under the age of 21, as we require that all users represent to us that they are at least 21 years old.

How We Use Personal Information

We use your email address and your other personal information to help us efficiently operate the Service, to contact you in connection with your transactions and other activities on the Service (including, but not limited to, confirmation emails or important news that could affect your relationship with Beer Prophet), and to forward messages to you from other Beer Prophet users. These types of communications are known as "Operational Communications." In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers. By registering with the Service, you are agreeing to receive Operational Communications.

We also use personal information to send you newsletters, information, offers and other promotional materials for Beer Prophet's services. We attempt to send you offers that are of value to you, such as discounts, exclusive offers or special event information. By registering with Beer Prophet you are opting in to receive such email. . To stop receiving such email (other than Operational Communications), please send a request email to contactus@beerprophet.com.

To operate the Service, including supporting your activities on the Service, we may share your personal information with our agents, representatives, contractors and service

providers so they can provide us with support services such as authorization of email origination, receipt or support services, customer relationship management services, and promotional fulfillment. We require these entities not to use your information for any other purpose.

Special Cases in which we Share Personal and Password Information

Your personal information or financial information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy. We may also disclose personal information or password information when we determine that such disclosure is necessary to comply with applicable law, to cooperate with law enforcement or to protect the interests or safety of Beer Prophet or other users of the Service. We also may disclose your personal information or password information to affiliated legal entities and businesses with whom we are under common corporate control. Whenever personal information or password information is disclosed under this paragraph, we may also disclose your demographic information along with it, on a non-anonymous basis. All of our affiliated legal entities and businesses that receive your personal information, financial information, or non-anonymous demographic information from us will comply with the terms of this privacy policy with respect to their use and disclosure of such information.

How We Use Public Information and Other Demographic Information

We may review all demographic information. We may use public information to enable other users to find your beer recommendations, to determine whether they are interested in similar beers as yourself and to communicate with you. We may use demographic information to tailor the Service and communications to your interests. We may also share demographic information with advertisers on an anonymous and aggregated basis (i.e., without telling the advertisers your identity). One of the reasons we may do this is to increase the likelihood that our advertisers' goods and services will appeal to Beer Prophet's users, so that we may target specific ads at specific demographic groups. Our sharing of demographic information with advertisers is anonymous (i.e., we do not tell advertisers which particular Beer Prophet users are members of which demographic groups), subject to the rest of this privacy policy. When you respond to an advertisement, however, we ask you to remember that if that ad that is targeted to a demographic group and you decide to give the advertiser your personal information, then the advertiser may be able to identify you as being a member of that demographic group. Please also be aware that we may disclose your demographic information on a non-anonymous basis as described above in the paragraph titled "Special Cases in which we Share Personal and Financial Information."

Our Security Precautions

The Service has industry standard security measures in place to protect the loss, misuse and integrity of the information under our control. Although we make good faith efforts to store the information collected by the Service in a secure operating environment that is not available to the public, we cannot guarantee complete security.

Use of Other User's Information

The Service provides various mean of communicating with other users, including but not limited to message boards, through which you may have access to other members' names, email addresses and other information. By using the Service, you agree that, with respect to other user's personally identifiable information that you obtain through your use of Service, you may only use such information for: (a) Service related communications that are not unsolicited commercial messages, and (b) any other purpose that such member expressly agrees to after adequate disclosure of the purpose(s). Under no circumstances, except as defined in this Paragraph, can you disclose personally identifiable information about another user to any third party without our consent and the consent of such other member after adequate disclosure.

Cookies

Like most websites, the Service uses cookies to keep track of your activity on the Service and enhance your experience with the Service. Cookies are strings of text and numbers that can identify your computer to us when you visit our Service. We also use cookies to deliver content specific to your interests, to save your password, and if you choose, to save other personal information so you do not have to reenter it each time you use the Service. Third party advertisers on the Service may also place or read cookies on your browser. If you wish to disable these cookies, the "help" portion of the toolbar on most browsers will tell you how. However, if you set your browser to disable cookies, you may not be able to access certain areas of the Service.

Your IP Address

Each time you visit the Service, we automatically collect your IP address (which is a number that can be used to identify your location) and the web page from which you came. In order to administer and optimize the Service for you and to diagnose problems with our Service, we use your IP address to help identify you and to gather broad demographic information about you. We may also collect the URL from which you came to our site and the URLs visited on our site. A URL is the full address of a Web site page. Please review this privacy policy periodically as we may modify it from time to time. This privacy policy was last revised on January 5, 2011. Each time you use the Service or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time.

Changing our Privacy Policy for Previously Gathered Information

If at any point we decide to use particular personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email or by providing 30 days notice through the Service. Please note that we will continue to have the right to change our privacy policy and practices, and how we use your personally identifiable information, without notice, as described in the first paragraph of this Privacy Policy, provided that such changes shall only apply to information gathered on or after the date of the change.

How You Can Access and Update Your Email Preferences, Personal Information and Public Information

We give you the opportunity to opt-out of certain communications and modify personal information or demographic information you have provided to us, and to hide demographic information from, or make demographic information visible to, the public users of the Service, at anytime by sending an email to contactus@Beer Prophet. Please be aware that it may take several hours for the changes you make to take effect on the public areas of the Service. We thank you for your patience. Please note that changing or deleting your information through emailing us, or otherwise opting-out of receipt of email communications from Beer Prophet, will only change or delete the data in our database for purposes of future activities through the Service and for managing future communications from Beer Prophet. These changes and deletions will not change or delete emails or information that we may have already forwarded to other users s or any other third parties, all as provided above in this privacy policy.
If you have any questions or concerns about this privacy policy, the practices of the Service, or your dealings with the Service, you can contact us at contactus@beerprophet.com. You can also send us mail to: Privacy Officer, Beer Prophet, 220 Fayetteville St. Suite 200, Raleigh, North Carolina 27601.